Dailylook
Dailylook was focused on the fast fashion market. Their new direction was geared towards a modern styling experience. It caters to women who are on the go and don’t have the time to shop. By signing up, they would have an online personal stylist send them a curated box of clothing and accessories each month. The goal was to want you to look and feel great without the hassle.
The client wanted to look better than their competitors with no clear design vision. They wanted to create a buzz and increase revenue. They left it up to Jennifer to work her magic to the client and their investors. Jenn’s vision was to create a story of who this “woman” was. Where she worked, how much money she made, what her lifestyle was. This would build a foundation of what this woman would need. By brainstorming this opened a dialog of how to build a new styling experience for the modern day woman.
Branding, Front-End Website Development & Email Marketing
The challenge: Introduce a new audience and higher price points without a clear design direction, while explaining the value of a styling subscription.
The solution: An audience-led creative direction with a refined visual identity and a digital experience centered on convenience, personal style, and the subscription offering.
The result: A cohesive foundation for the new positioning, connecting the brand’s presentation with its personal styling experience across customer touch points.
