House of 1918
House of 1918 was formed by Priscilla. Her company name derived from her close relationship with her abuelita (grandmother). She is the reason behind the name House of 1918. Her abuelita was born in 1918 and would stay up late to watch Priscilla bake and plan events. As the matriarch of her family, her blood flows through her as she continues to follow her passion for baking, event planing and background building.
Priscilla didn’t want to follow the crowd with neutral colors and san serif fonts for her business. She’s seen it already done numerous times and wanted to elevate her design. She wanted her brand message to be similar to her personality - happy and vibrant.
Branding & Website Design
The challenge: Honor a meaningful family legacy while creating a vibrant identity that stands apart from the neutral aesthetic common in the event space.
The solution: A playful creative direction built around green, expressive typography, and energetic copy, brought together across the branding and website.
The result: A cohesive presence with personality—a brand that reflects Priscilla’s joyful spirit and gives her celebration business a distinctive visual voice.
Priscilla’s Review